- SBM campaign previously only included Lucknow and Agra.
- The campaign has now been extended to cover the entire state of Uttar Pradesh.
- Spitting or littering in public places is now an offence in all urban bodies of Uttar Pradesh.
- Offenders will be labelled with the title of “Mr/Ms. Piku” and will be fined ₹250 in cities with 6 lakh population or more and ₹150 in cities with less than six lakh population.
- The state mission director of SBM (Urban) Neha Sharma issued an order to all concerned authorities.
- The goal of the campaign is to elevate UP cities’ categories from ‘good’ to ‘great’.
- There will be zero tolerance towards urination/spitting at public places under this campaign.
250 fine for spitting in public in Uttar Pradesh now; to be called ‘Mr/Ms. Piku
